Sports & Media

McCarthy Lebit’s Sports & Media practice provides sophisticated counsel to athletes and media personalities. Our clients benefit from our industry knowledge and experience, and from our creative, solution-oriented and responsive approach. We help our Sports & Media clients achieve their goals by not only maximizing their salary through the negotiation of player contracts, athlete endorsement agreements, event agreements and talent agreements, but we also work to secure a more financially stable future for them via marketing, appearance, camps and sponsorship agreements.

We bring an interdisciplinary and comprehensive approach to help develop and build brand protection for our clients by securing and protecting their intellectual property, including all forms of IP protection, such as trademarks, trade names, domain names and copyrights. Additionally, by working closely with our other practices, we ensure that our clients’ prenuptial, trust and estate planning, tax planning, foundation and charity work, and other legal needs are met.

 

Capabilities

NBA contracts

MLS contracts

Talent agreements

Marketing agreements

Appearance agreements

Sponsorship agreements

Digital Marketing and Social Media

Brand Protection

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